123 shades of perfection.
From natural to more sophisticated shades, all are created with precise craftsmanship. Each formula is designed in detail and perfectly calibrated: the base is personalized for each shade, so that the combination with the tone creates a flawless color result. Extreme shine, perfect coverage, and extremely soft hair: the formula enriched with hyaluronic acid and free from PPD ensures color perfection while being kind to
the scalp and hair.

Body Care Hair Care Make up Skin Care Sun Care
MILANO, Italia
An Italian group with more than 40 years' experience. The Alfaparf Group is a multinational group in the cosmetics sector. It is the most important group with 100% Italian capital in the global professional cosmetics industry. Alfaparf researches and develops technologies, products and services for all professionals in the haircare and skincare sectors worldwide.