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ITALIAN COSMETICS DAYS

UV radiation is responsible for 80 % of face aging. Despite the use of sun filters, toxins and oxidants are generated by UV in the skin. This affects the most sensitive cells such as the epidermal stem cells which are rare and essential. Protecting these cells is as such a priority. Staminal cells from a rare grape cultivation, the Gamay type, do contain special epigenetic factors and metabolites which are able to protect human skin stem cells against UV radiation; they also contain an high anthocyanin level. Anthocyanins are powerful antioxidants and free radical scavengers. They act
as a “sunscreen” by absorbing UV radiation. In few words, vegetable staminal cells from grape were shown to:
• Help the skin stem cells to maintain their stem cell characteristics
• Protect these precious cells against the stresses induced by UV, the main aging factor
• Delay senescence of essential cells
• Fight photo-aging
• For a vital and healthy-looking skin

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Body Care Personal Care Skin Care Sun Care Toiletries/Soap, Bath & Shower Products
ROMA, Italia
Founded in year 1971, our company is independently owned and operated, shareholders of our Group are 100% the founders’ family members: 4 generations enterely focused on developing niche products, tailor-made solutions which can really match each individual's necessity, unique Made in Italy masterpieces. We always look after the best quality: green formulations, inspired by the botanical world, with a mash up of long-years technical knowledge and experience.