CANADIAN MARKET

ITALIAN COSMETICS DAYS

FAMASAR SRL

Hair Care

Roma, Italia
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Company Video Presentation

Our story begins in 1938, thanks to the talent and intuition of the founder of Toccomagico Amulio Sarra. Passionate about hair products and always attentive to the most modern trends and techniques of the trade, he was responsible for the paternity of two tools that revolutionized the world of hairdressers: the hair curling iron and the brush pen in which small tank contained a dye. liquid to touch up white hair, masking it through a real… “Toccomagico!”.
1954
THE HAIR COLOR IN OIL
It launched the first Italian oil hair color : Rhol Color, of course, still existing today in an advanced technologically and updated formulation. 1954 was a very prolific year for Tocco Magico, because the Nako hot permanent is born and also one of the magazine that will become soon among the most followed of the sector: “Art of Hairdressers”.

1955
THE COLD PERMANENT
Tocco Magico is one of the first companies in Italy to produce cold permanent. Is called “Red label”. His plus: The innovative formula’s products is very well received by the hair beauty market.

1956
THE COLOR CREAM
Tocco Magico Crème enriches his own range of products with the first color crème that guarantee a perfect coverage of grey hair.

1957
THE TRAINING ACADEMY
For the company, it becomes increasingly important to include in its core business the education: Thus was created the Tocco Magico Academy, where generations of successful hairdressers will be formed.
1964
THE BLEACHING POWDER
The fashion of those years requires the blond color and Tocco Magico responds with the Bleaching Powder Platin Vit. By mixing the powder with hydrogen peroxide, the hair is bleached quickly and with an amazing results.
1972
THE COLOR-TON
The attention to the cosmetic result, combined with the will to protect the health of the hair, gives life to the old historical color of the Company: Color-Ton. A revolutionary color, based on herbal extracts thanks to which the integrity of the skin is preserved. The pigments penetrate into the hair structure making them vibrant and shiny.
YEARS ‘80 - ‘90
THE BIG JUMP
A very important expansion moment (if it were not for the pun of words we could say “the magic moment”) for Tocco Magico.
The production is enriched with various lines for the hair, with the aim of responding to new needs. Education plays an increasingly prestigious role through the relaunch of the Training’s Academy Tocco Magico, created to grow professionally and humanly the young hairdressers.
1994
THE TRAININGS EVOLUTION
An essential importance year for the Tocco Magico’s evolution. Starting from the conviction that the education is critical to the success of the hairdressers, the brand create the Studio Fashion Research, team where the hairstyling young promises can test their owns skills. A nationwide project, that reach immediately positives results.
1994
THE TRAININGS EVOLUTION
An essential importance year for the Tocco Magico’s evolution. Starting from the conviction that the education is critical to the success of the hairdressers, the brand create the Studio Fashion Research, team where the hairstyling young promises can test their owns skills. A nationwide project, that reach immediately positives results.
1995
UNDER THE BANNER OF INTERNATIONALISM
At the Tocco Magico’s initiative, hairstylist,
members of the Intercoiffure who come from all over the world meet in Taormina.
A truly extraordinary event that has impressed all the participants. In the same period, Tocco Magico open his New York’s commercial office, thus marking the brand’s international expansion.
2000
THE MADE IN ITALY 100%’S
VICTORY
Since the beginning of the new millennium, Tocco Magico is certified “Made in Italy 100%” and get further certifications “GMP- Good Manufacturing Practices”, “UNI N ISO 9001”, that represent an important reassurances for the consumer regarding the products: the strict control procedures, the quality’s guarantee and of the international regulations about the composition and the safety of their use.
2012
MULTICOMPLEX COLOR
Tocco Magico creates a new coloring line: MultiComplex Color. An innovative formula, composed by an eco certificate protective gel of hyaluronic acid, a mixture of Herbal extracts and Betaglucan.
TODAY
THE EASTERN MARKETERS’S CONQUEST
Tocco Magico is one of the few Italian
companies on the Chinese market , where Color Ton is now one of the most popular professional colors.
TODAY
THE EASTERN MARKETERS’S CONQUEST
Tocco Magico is one of the few Italian
companies on the Chinese market , where Color Ton is now one of the most popular professional colors.
TODAY
THE EASTERN MARKETERS’S CONQUEST
Tocco Magico is one of the few Italian
companies on the Chinese market , where Color Ton is now one of the most popular professional colors.
And there’s more... The expansion continues!

But we don’t stop here ... The expansion continues!