Posizione azienda


Hair Care

Roma, Italia
Contact us

Social Media Accounts

Facebook Instagram Linkedin

Company Video Presentation

Antica Erboristeria S.p.A - Società Benefit, established in Rome in 1960, is a company that specialises in haircolour and haircare products made with organic certified plant extracts.

Herbatint, the leading brand of the company, a pioneer in ammonia-free hair colour, is sold worldwide in health food stores, natural product stores and pharmacies in more than 45 countries. The entire Herbatint chain follows sustainability criteria, starting from the selection of suppliers with eco-friendly guidelines, with environmental and safety certifications (e.g., 1% for the Planet, Fair for Life and Vegan), including recyclable packaging.

Herbatint products, eco-sustainable conceived, are dermatologically tested and formulated to respect even the more sensitive skins. For 50 years, Herbatint's delicate formulations with a high percentage of natural and organic certified ingredients, colour and take care of hair in a conscious way, enhancing the natural beauty respecting People & Planet.

Since its establishment, the company has managed the entire production and supply chain, from research & development to production and marketing, supporting sustainable development.
First haircolouring company B Corp certified and Benefit Corporation, Antica Erboristeria, whose headquarters in the North of Rome, hosting the offices and the production facility, have been LEED Certified, believes in a sustainable driven development, and integrates social and environmental objectives in its goals.